How to set a price for a used item when selling on the Internet
Explore the market to sell goods quickly and not to cheapen.
Find out the price of a new item
It is needed only as a starting point. Selling a thing at market value will not work. The buyer will prefer to purchase it in a store with a guarantee, the possibility of returning and applying the law on consumer protection.
Say you're selling a camera. If a new one costs on average 15 thousand rubles, then the chance to sell it even for 14 thousand is small: the savings for the buyer are small, and the risks that it will break in a month are high.
Therefore, you have to reset the price yet. How much exactly depends on many circumstances, which we will discuss later.
Pavel
Periodically sells used Avito equipment.
My wife bought a phone, and they gave her an updated Nokia 3310 as a gift. We took it out of the box only once to check if it worked. As a result, he stayed with us for a year and a half intact, even a SIM card was not inserted.
When they decided to sell it, in stores the phone cost about three thousand. I didn’t want to bother with the sale, so I put up an ad with a price that was almost a third lower: 2.2 thousand rubles. The device was taken literally immediately and without any bargaining.
To search for prices, it is better to use aggregators like Yandex.Market, so as not to be limited to the data of one store.
If your product is no longer sold, see how much it costs in terms of performance. This can be done there, on the aggregators.
Check the prices of similar products
Check prices for similar used items
Go to the site where you intend to display your products, and see how many sellers want to get for analogues. Your item will fall into this list and it will look strange there if you put the price two to three times higher.
On the other hand, it is important to understand the competitive advantages of your product. If analogues are sold with scratches or without any components, then you can put the price above competitors (but still below the market). Or write an average cost and expect that the thing will sell out very quickly.
The number of competitors is also important. The more of them, the longer you will sell the item at medium and higher prices.
Pavel
We had a very old netbook. Similar models on the Internet sold for two thousand. But I offered in the kit two high-capacity batteries. This is probably why they bought it pretty quickly.
At the same time, when comparing prices, you will understand what is the lower threshold for the value of a particular thing. This will allow you not to cheapen if you are serious. Although sometimes it is easier to give things cheaper than littering their apartment: you still do not need them anymore.
Consider seasonality
There are times when you can sell something more expensive than during a lull. For example, a wedding dress will be more in demand in warm seasons, a fur coat - in winter, what is suitable for a gift - before the holidays.
Pavel
About a week and a half before the New Year, I collected all the unnecessary equipment and put up ads. In the coming days, everything was sold. Probably the period was right. I exhibited some of the devices in the summer at the same price, but there were no calls.
Indicate the round amount
No need to use the tricks of supermarkets and set a price ending in nine. This is in stores numbers like 2,999 or 10,99 rubles look logical. On free classified sites, they are perplexing.
Round numbers have another advantage: it’s easy to pay in cash. The ATM willingly gives out thousandths of notes, but there can be problems with 50 rubles.
Consider product exclusivity
There are times when a thing, for example, has been discontinued, but the buyer needs it — for parts. Then you can sell the goods a little more expensive. But at the same time, it is worth remembering: if the purchase ceases to be beneficial to the client, he may refuse it.
Pavel
The laptop burned out the motherboard. He put it on Avito with an indication of the problem, but there were no people who wanted it: when people are looking for a laptop, they need a working device. Then I created ads for each spare part separately. I didn’t get impudent with the price, I appointed one so that it would still be more profitable for the buyer to repair his ancient laptop than to buy a new one.
As a result, the keyboard, case, display, additional memory, power supply, and even a burnt-out motherboard with a memory bracket from the kit were gone. In sum, it turned out even more than I wanted for a laptop.
Think Arguments
Set the price - half the battle. It is important to be able to justify it when buyers will bargain. You must convince the customer of the benefits. For example, to demonstrate that he will spend 40% more in the store or that it is really possible to buy an analogue cheaper on the Internet, but he is without mother-of-pearl buttons, a cover and charging.
In general, show that you know about the market situation. The buyer also knows about it, just trying to take you aback.
Decide if you are ready to bid
Writing this in the ad is definitely not worth it, but you need to answer the question for yourself. Perhaps it makes sense to add a hundred or two to the price in case of bargaining. Then you will make a discount and the buyer will melt.
Higher
Find out the price of a new item
It is needed only as a starting point. Selling a thing at market value will not work. The buyer will prefer to purchase it in a store with a guarantee, the possibility of returning and applying the law on consumer protection.
Say you're selling a camera. If a new one costs on average 15 thousand rubles, then the chance to sell it even for 14 thousand is small: the savings for the buyer are small, and the risks that it will break in a month are high.
Therefore, you have to reset the price yet. How much exactly depends on many circumstances, which we will discuss later.
Pavel
Periodically sells used Avito equipment.
My wife bought a phone, and they gave her an updated Nokia 3310 as a gift. We took it out of the box only once to check if it worked. As a result, he stayed with us for a year and a half intact, even a SIM card was not inserted.
When they decided to sell it, in stores the phone cost about three thousand. I didn’t want to bother with the sale, so I put up an ad with a price that was almost a third lower: 2.2 thousand rubles. The device was taken literally immediately and without any bargaining.
To search for prices, it is better to use aggregators like Yandex.Market, so as not to be limited to the data of one store.
If your product is no longer sold, see how much it costs in terms of performance. This can be done there, on the aggregators.
Check the prices of similar products
Check prices for similar used items
Go to the site where you intend to display your products, and see how many sellers want to get for analogues. Your item will fall into this list and it will look strange there if you put the price two to three times higher.
On the other hand, it is important to understand the competitive advantages of your product. If analogues are sold with scratches or without any components, then you can put the price above competitors (but still below the market). Or write an average cost and expect that the thing will sell out very quickly.
The number of competitors is also important. The more of them, the longer you will sell the item at medium and higher prices.
Pavel
We had a very old netbook. Similar models on the Internet sold for two thousand. But I offered in the kit two high-capacity batteries. This is probably why they bought it pretty quickly.
At the same time, when comparing prices, you will understand what is the lower threshold for the value of a particular thing. This will allow you not to cheapen if you are serious. Although sometimes it is easier to give things cheaper than littering their apartment: you still do not need them anymore.
Consider seasonality
There are times when you can sell something more expensive than during a lull. For example, a wedding dress will be more in demand in warm seasons, a fur coat - in winter, what is suitable for a gift - before the holidays.
Pavel
About a week and a half before the New Year, I collected all the unnecessary equipment and put up ads. In the coming days, everything was sold. Probably the period was right. I exhibited some of the devices in the summer at the same price, but there were no calls.
Indicate the round amount
No need to use the tricks of supermarkets and set a price ending in nine. This is in stores numbers like 2,999 or 10,99 rubles look logical. On free classified sites, they are perplexing.
Round numbers have another advantage: it’s easy to pay in cash. The ATM willingly gives out thousandths of notes, but there can be problems with 50 rubles.
Consider product exclusivity
There are times when a thing, for example, has been discontinued, but the buyer needs it — for parts. Then you can sell the goods a little more expensive. But at the same time, it is worth remembering: if the purchase ceases to be beneficial to the client, he may refuse it.
Pavel
The laptop burned out the motherboard. He put it on Avito with an indication of the problem, but there were no people who wanted it: when people are looking for a laptop, they need a working device. Then I created ads for each spare part separately. I didn’t get impudent with the price, I appointed one so that it would still be more profitable for the buyer to repair his ancient laptop than to buy a new one.
As a result, the keyboard, case, display, additional memory, power supply, and even a burnt-out motherboard with a memory bracket from the kit were gone. In sum, it turned out even more than I wanted for a laptop.
Think Arguments
Set the price - half the battle. It is important to be able to justify it when buyers will bargain. You must convince the customer of the benefits. For example, to demonstrate that he will spend 40% more in the store or that it is really possible to buy an analogue cheaper on the Internet, but he is without mother-of-pearl buttons, a cover and charging.
In general, show that you know about the market situation. The buyer also knows about it, just trying to take you aback.
Decide if you are ready to bid
Writing this in the ad is definitely not worth it, but you need to answer the question for yourself. Perhaps it makes sense to add a hundred or two to the price in case of bargaining. Then you will make a discount and the buyer will melt.
Higher
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